Giving the Gift of Financial Confidence

‘Tis the season for holiday giving! With countless ads, online retailer emails, and a barrage of sale announcements, your clients may be stopping to think, “Maybe I should try something else…”

This year, if their situation allows, you may talk to clients about incorporating financial savings strategies in their holiday giving. Options could include bonds, 529 plans (tax-advantaged savings accounts to be used for educational purposes), charitable donations made in the recipient’s name, or even the establishment of the recipient’s first savings account. Discuss with them the potential impacts any financial giving could have on their own planned goals so they’re not derailed by the holiday season.

Why Choose Financial Holiday Giving?

Toys are temporary. Think of the “gotta have it” toys from your life. If you received any, how long did you play with them after the initial gift? Are you still using them today? Even taking the same amount your clients might’ve spent on a new video game or fancy jacket can help their loved one have added security for an unexpected expense or milestone purchase. That never goes out of style.

Patience and persistence. While not as exciting as opening a shiny wrapped box, giving a monetary or savings vehicle gift helps reinforce long-term planning and strategic thinking about the recipient’s financial future. As anyone who’s ever purchased a house knows, you can’t save it all overnight. Starting early can help the client’s loved one reach their goal, and that gift could be the kickstart for diligent, sustained saving.

A foundation for the future. By using this strategy for holiday giving, your clients can set an example for their loved one, especially if the recipient is a child or young adult. Advise clients to explain what their gift is, why they gave it, and how it can help the recipient in the future. They should use concrete, relatable terms their loved one can grasp. The recipient can get a better sense of how valuable long-term saving can be and can apply that knowledge in future financial decisions. Your clients can help reinforce that planning and saving are important components of future success. That’s not to say their loved ones can’t splurge on wanted items in the future, but they’ll understand how spending can have an impact on long-term goals.

Have you ever given monetary or savings vehicles as part of your holiday giving?

Before investing, the investor should consider whether the investor’s or the beneficiary’s home state offers any state tax or other benefits available only from that state’s 529 plan.

To stay up to date about the latest trends in independent financial advice or the independent broker-dealer space, visit If you’d like to experience the difference of working with the #1 boutique broker-dealer in the country, call us today at (800) 354-5528.

About Summit Brokerage Services, Inc.

Summit Brokerage Services is part of Cetera Financial Group. Summit Brokerage provides a broad range of securities brokerage and investment services to primarily individual investors. Summit Brokerage also sells insurance products, predominantly fixed and variable annuities and life insurance through its subsidiary, SBS Insurance Agency of Florida. Summit Brokerage also provides asset management services through its investment advisor, Summit Financial Group, Inc.

About Cetera Financial Group

Cetera Financial Group (Cetera®) is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading service provider to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit

“Cetera Financial Group” refers to the network of independent firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities and Summit Brokerage Services. All firms are members FINRA/SIPC.

All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy.

Content created by Summit Brokerage Services, Inc.

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