Tips for Being a Trusted Financial Advisor

financial advisorLearn strategies for becoming a trusted financial advisor from Summit Brokerage

Becoming a trusted financial advisor does not happen overnight, but is a long-term commitment that involves many facets of a financial relationship with your clients. There is a progression that an advisor follows throughout his career that allows him to grow and expand his services to his clients, leading him to become a trusted financial advisor. It is a long but very rewarding road that the advisor will follow until he reaches his career goals. Once he attains a level of trust with his clients, he can begin to enjoy the many pleasures of serving others in this capacity.

A financial advisor must adhere to a high level of fiduciary, both legal and ethical, as outlined by the U.S. Department of Labor. Advisors must act in the best interests of their clients and disclosed to them any discrepancies or potential conflicts of interest. All fees and commissions should be clearly stated to the client also. To reach the level of a trusted financial advisor, one must establish a degree of confidence from the client by providing the expected outcomes that were first presented to the client. Below is a summary of the many steps that an advisor should take to achieve his highest career goals:

  • The first thing an advisor learns is that hard work is synonymous with success. The advisor has to learn and develop many new areas of expertise that include suitable financial products, services, procedures and protocol, software programs and media promotion etc., while still properly managing his current financial base of operations.
  • As an advisor begins to develop experience, he is also honing his technical skills by performing important tasks and providing financial products to his clientele. This is the ground floor, daily operation of a novice financial advisor. It is from this base that the advisor begins to build his expertise and knowledge about the finance industry.
    He also begins the journey of creating important financial relationships with his clients by providing financial investment products and also offering relevant information and services. To his benefit, the advisor may be working with an independent broker who will assist the advisor in the way of support, compliance and other services regarding trade execution.
  • As the advisor gains his professional depth, he is more capable of providing comprehensive advice, and alternative investments, to his clients. He is ready to handle any type of financial problems that may ensue and provide his clients with practical solutions to those problems. He is organized and experienced, and can recognize the level of his relationships with his clients, and work to improve and strengthen them. His client base will view him as a valuable guide to their financial interests and investments.

A trusted financial advisor level is achieved when the client relationship is firmly established. Any personal or professional problems, or concerns, that the client may have, whether based emotionally or logically, are now open for discussion. The client has reached the point of fully appreciating and respecting the opinions and advice of his trusted financial advisor, and feels that he can share whatever is on his mind within this confidential relationship. The advisor has proven that he can consistently deliver on what he has proposed to the client, rendering him capable, dependable and trustworthy.

A trusted financial advisor has reached the pinnacle of his career and relationship goals. This success is based on excellent decision making that often exceeds the expectation of the client. He has developed a client relationship that promotes continuous open dialogue and genuine concern, in a bond of mutual friendship.

To learn other tips and strategies about how to build a reputation for being a trusted financial advisor, visit Summit Brokerage Services has been voted the #1 boutique independent broker dealer in the country. Let us show you why! To experience the Summit difference, learn more about our network of independent financial advisors, and begin creating your financial planning documents, visit or call us at (800) 354-5528.


About Summit Brokerage Services, Inc.

Summit Brokerage Services is part of Cetera Financial Group. Summit Brokerage provides a broad range of securities brokerage and investment services to primarily individual investors. Summit Brokerage also sells insurance products, predominantly fixed and variable annuities and life insurance through its subsidiary, SBS Insurance Agency of Florida. Summit Brokerage also provides asset management services through its investment advisor, Summit Financial Group, Inc.


About Cetera Financial Group

Cetera Financial Group® (“Cetera”) is a leading network of independent retail broker-dealers empowering the delivery of objective financial planning advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions.  Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.  Independent financial advisor support resources offered through Cetera include award-winning wealth management and financial planning and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.  For more information, visit

*”Cetera Financial Group” refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services.


All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy.


Content created by Summit Brokerage Services, Inc.

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