6 reasons independent financial advisors should speak out more
In recent years, there has been a definite trend toward independent financial advisors keeping silent about their profession to others. We all know the reasons to avoid speaking out, such as worries about compliance issues, dismissive attitudes when our profession is mentioned, and acquaintances who would rather monopolize our time at gatherings with questions about their finances than make an appointment. Those concerns shouldn’t prevent you from speaking out – in fact, they are part of the reasons why independent financial advisors need to speak out more. Here are six pressing reasons why independent financial advisors should be blogging, writing, and speaking in public to share information about professional financial planning.
#1: Helping individuals who want advisors but think they don’t know any
Many people would love to have financial planning assistance, but are not willing to trust a stranger. These individuals would gladly seek help from a financial advisor they know and trust, but they aren’t aware that they know any. Keeping quiet about what you do could be depriving people in your social circle from getting the financial help they need for a secure future.
#2: Counteracting “bad actors”
It seems almost every time we turn on the news, there is another story about financial advisors or hedge fund managers who bilk their clients. The impression these “bad actors” create can leave people disposed to dislike financial advisors without even realizing their prejudice. Coming forward to represent your profession in gatherings can counteract negative impressions and help those in attendance to see independent financial advisors in a new light.
#3: Overcoming media stereotypes, one person at a time
Movies, books, and shows are filled with examples of the stereotypical financial advisor who is simply interested in his or her own profit. While these portrayals are often ham-fisted and obvious, the fact is that these negative stereotypes can prevent people from getting the help they need to successfully plan for their future. Representing the real face of independent financial advisors through speaking engagements and writing can help overcome poisonous stereotypes and present your profession in a better light.
#4: Highlighting the benefits of personal connections
The convenience offered by robo-advisors pales in comparison with the benefits that can develop from the personal connection forged between independent financial advisors and their clients. The problem is that many people are unaware of the results gained from insights gleaned when financial advisors know their clients’ interests. Speaking or writing about finding new investment opportunities that are in line with clients’ closely held dreams, identifying savings opportunities that may have been overlooked, or finding solutions that avoid the pain points that cause clients to stumble in their savings plans, can help people understand the value offered by turning to human financial advisors.
#5: Explaining advisors are for everyone
Many people who could benefit from hiring an independent financial advisor think they don’t have sufficient funds to warrant your services. Instead of realizing the benefits of early financial planning, these individuals are missing out on saving guidance when they need it the most. Explaining the services that independent financial advisors offer for new savers just starting out with investing or retirement planning can paint your services in a new light. This revelation may encourage people to seek financial advice that will leave them better poised to face the future.
If these five reasons aren’t enough to encourage you as an independent financial advisor to speak out more about your profession and the benefits of financial planning, here is one more:
#6: Improving your client communication skills
Independent financial advisors need to develop strong communication skills. As you speak out in a professional capacity and persuade critics to see financial advisors in a better light, you will hone your client communication skills. This will help you become better at forging the personal connections that are a critical part of your success as an independent financial advisor.
Speaking out about being an independent financial advisor isn’t easy, but it can be beneficial for your clients, your business, and your profession. For more suggestions on steps that independent financial advisors can take to improve client relations, visit www.SummitBrokerage.com.
About Summit Brokerage Services, Inc.
Summit Brokerage Services is part of Cetera Financial Group. Summit Brokerage provides a broad range of securities brokerage and investment services to primarily individual investors. Summit Brokerage also sells insurance products, predominantly fixed and variable annuities and life insurance through its subsidiary, SBS Insurance Agency of Florida. Summit Brokerage also provides asset management services through its investment advisor, Summit Financial Group, Inc.
About Cetera Financial Group
Cetera Financial Group® (“Cetera”) is a leading network of independent retail broker-dealers empowering the delivery of objective financial planning advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.
Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Independent financial advisor support resources offered through Cetera include award-winning wealth management and financial planning and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit www.ceterafinancialgroup.com.
*”Cetera Financial Group” refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services.
All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy.
Content created by Summit Brokerage Services, Inc.