Three Referral Ideas for Financial Advisors: A Thank-You Gift Guide

referral ideas for financial advisorsSearching for referral ideas for financial advisors? Find three thank-you gift options from Summit Brokerage.

It is an incredible feeling for a financial advisor when a trusted client refers their services to a friend or family member. And when a referral begins to take advantage of your services and knowledge, wanting to extend a thank-you gift to the referrer is common. But what are the best gift-related referral ideas for financial advisors, and by law, how much can the gift cost?

Currently, the FINRA Rule 3220 limits client gifts to just $100 per year (though a recent proposal is trying to increase this to $175 per year per client). With that in mind, it is wise to put thought and consideration into finding the perfect gift for your client’s personality, likes, hobbies, etc. For example, you wouldn’t want to gift an expensive bottle or wine or liquor to someone who doesn’t drink alcohol, or perhaps is in recovery.

Luckily, the more you work with your clients and begin to know more about them, the easier it can be to think of a suitable thank-you gift. Also, it may be smart to consider recent research that highlights how a thank-you gift may not be a “thing” at all, but rather an experience or charitable notion. Giving these types of “gifts” increases the probability that your client will actually feel happier upon receiving it, rather than giving him or her more “stuff”.

Let’s take a look at 3 unique gift-based referral ideas for financial advisors:


Today, there are countless websites that offer an experience. Whether that experience is a hot stone massage, wine tour and tasting, scenic plane ride, educational tour, a local cooking class, professional golfing lesson, or painting session that allows guests to bring their own appetizers and wine, the list is truly endless.
To offer this type of gift to a client, be sure to check out website’s like Excitations and These websites offer everything from archery lessons and brunch cruises to sushi lessons and wolf watching experiences. With these options, your clients are sure to remember this gift for good.

Charitable Gift Cards

While gift cards have been popular options for many years, they often tie into the act of buying more “stuff.” This year, why not give clients a distinctive type of gift card, one that they can applied as cash but only to be given to a charity of their choice! Check out the website if this idea speaks to you. Whether your client chooses from one of their 300 leading charities, or decides to spend their gift card on one of the site’s 1,800,000 registered charities, he or she is sure to love the opportunity to give back.

Gifts from the Heart

If either of the above options don’t speak to you and you still want to give a gift from the heart, spend some time thinking about previous conversations with clients and what his or her likes or hobbies involve. If a client loves business books and enjoys learning, perhaps a carefully selected book or two or gift card to a local book store would be ideal. Or, say you specialize in advising single working mothers who rarely take time for themselves; consider a gift certificate to a massage center or salon appointment. No matter what you choose, putting time into your gift will help it stand apart from generic options.


To learn more about referral advice, tips, and ways for successful financial advisor marketing to occur with current clients, be sure to visit Summit Brokerage Services has been voted the #1 boutique independent broker dealer in the country. Let us show you why! To experience the Summit difference, learn more about our network of independent financial advisors, and begin creating your financial planning documents, visit or call us at (800) 354-5528.


About Summit Brokerage Services, Inc.

Summit Brokerage Services is part of Cetera Financial Group. Summit Brokerage provides a broad range of securities brokerage and investment services to primarily individual investors. Summit Brokerage also sells insurance products, predominantly fixed and variable annuities and life insurance through its subsidiary, SBS Insurance Agency of Florida. Summit Brokerage also provides asset management services through its investment advisor, Summit Financial Group, Inc.


About Cetera Financial Group

Cetera Financial Group® (“Cetera”) is a leading network of independent retail broker-dealers empowering the delivery of objective financial planning advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions.  Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.  Independent financial advisor support resources offered through Cetera include award-winning wealth management and financial planning and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.  For more information, visit

*”Cetera Financial Group” refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services.


All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy.


Content created by Summit Brokerage Services, Inc.

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