The Top 4 Essential Financial Advisor Tech Tools

Financial Advisor TechLearn which financial advisor technology options can help develop and grow your business.

Technological advancements seem to occur with each blink of the eye these days, and many of these innovations are making it easier to grow and operate businesses. Even in the area of wealth management, there has been major growth in the area of financial advisor technology geared specifically towards advisor’s streamlining their operations and offering improved services to clients. But which of these technological innovations offer the most benefits to financial advisors and which should be passed on (until further improvement is made)?

Let’s take a look at four technology-related tools that can help advisors manage and grow their practice:

Customer Relationship Software (CRM)

Customer relationship software is considered of the best technology-related tools to use on a daily basis in order to fuel growth, quality, and capabilities of your business. Today’s CRMs offer in-depth analytic abilities for you to keep track of multiple areas of your practice. Have constant access to client details, workflows, client relationship notes and reminders, in addition to processes for reaching prospects and following up on leads.

Additionally, CRMs offer valuable insights as far your clientele’s trends and how much revenue your financial advisor practice earns from each client. Last, many of today’s CRMs include social media capabilities, and timelines that track the activities of employees around you (ideal for larger businesses). Some of the most popular CRM financial advisor technology includes Salesforce, Ebix, and Redtail.


With recent global data breaches, Cybersecurity is a hot topic area and clients want to be assured. Every financial advisor needs to implement Cybersecurity technology into their practice, thwarting possible fraud and theft attempts. One company that has built a solid reputation with advisors is GreatHorn, a cloud-based monitoring service based around cyber threats and security.

Content Management

Content management systems can help you develop and grow your business, plus improve organization. Storing and finding documents becomes more efficient, saving you time; publishing data and information to your client’s is easier; providing incentives for registered users is possible and so much more. Some popular systems include NetDocuments, Laserfiche, and Cabinet Paperless.

Responsive Site

Whether a client or prospect finds your website through a search engine or direct inquiry, a responsive site is a must in this day and age. Responsive site design provides optimal user experience and a responsive web page no matter what device they are accessing it from. Implementing a responsive site can also increase your reach on mobile and tablets (which the majority of users prefer), and can raise sales and conversion rates.

Staying abreast of financial advisor technology is a must in order to keep your business ahead of competitors and to build trust and interest from prospects and clients. Implementing all of the technologies mentioned above provides your financial advisor practice with a well-rounded technology strategy that will grow your business. To learn more, visit


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About Summit Brokerage Services, Inc.

Summit Brokerage Services is part of Cetera Financial Group. Summit Brokerage provides a broad range of securities brokerage and investment services to primarily individual investors. Summit Brokerage also sells insurance products, predominantly fixed and variable annuities and life insurance through its subsidiary, SBS Insurance Agency of Florida. Summit Brokerage also provides asset management services through its investment advisor, Summit Financial Group, Inc.


About Cetera Financial Group

Cetera Financial Group® (“Cetera”) is a leading network of independent retail broker-dealers empowering the delivery of objective financial planning advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions.  Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.  Independent financial advisor support resources offered through Cetera include award-winning wealth management and financial planning and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.  For more information, visit

*”Cetera Financial Group” refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services.


All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy.


Content created by Summit Brokerage Services, Inc.

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