Looking for affordable ways to market your independent financial brokerage? In the past, financial advisors had few choices, when it came to marketing to the upscale clients most likely to need their services. You could invest in television spots, but ads in this medium are prohibitively expensive for all but the largest, most well-established brokerages. Print advertisements are another option, but promotional space in the magazines your prospective clients read can be quite pricy. Fortunately, the Internet offers a number of inexpensive marketing ideas for independent financial advisors. Most of these marketing measures require an investment of time, rather than money, so you can use them to grow your client base- even if you’re laboring under tight budget restrictions. Implementing them, one or two at a time, should enable you to gain the marketing response you’ve been hoping for at a price you can readily afford.
Write an Engaging Blog
Adding a biweekly blog to your agency’s website is a great way for financial advisors to extend their marketing reach. Use it to publish blog posts that inform and educate your clients, provide answers to frequently asked questions, and report on industry news. Add in the latest trending keywords, to give your website an SEO boost to help it move up to a higher, more visible position in search results, where it can attract the attention of prospective clients.
Create Instructional Videos
Creating instructional videos to feature on YouTube is an easy, fast, and free way to reach new clients. As an independent financial broker, you have accumulated a lot of knowledge that is of interest to anyone concerned about their financial well being. Simply shoot a series of instructional videos explaining financial or market matters in an easily accessible manner. You don’t have to hire a professional videographer, just use your phone and a tripod. Create a dedicated YouTube channel, upload your videos, and you’re good to go. As an added bonus, videos have an extended marketing reach to help you find new clients for years to come.
Engage in Social Networking on LinkedIn
Joining LinkedIn gives independent brokers a free forum where they can engage with prospective clients and industry professionals. Participate in industry groups and engage with your clients in discussions on financial matters to demonstrate your industry authority. Your active participation on LinkedIn can help new and established clients recognize all that your brokerage has to offer.
Connect through Social Marketing
Engaging with your clients on Facebook, Twitter, and the other social marketing platforms is an effective way for an independent financial broker to connect with clients in a purely social environment. There are strict rules on what is acceptable for financial advisors to share through social media, so be sure to check the regulations before you begin and keep to a social tone. This long-term marketing strategy can foster trust and help you establish a deeper connection with your clients.
Repurpose Financial Data into Other Formats
Prospective and current clients are always interested in information about investing and financial concerns, provided it is presented in interesting formats which are easily accessible. You don’t have to worry about breaking your marketing budget, as you can easily repurpose the information you already have. By repackaging dry data in a different format, you can create a marketing tool clients are eager to absorb and share.
Creating infographics and slideshares for your clients is easier than you might imagine. With a little practice, you can be using these popular formats to share information with your clients. Infographics and slideshares are extremely sharable. As your clients pass them on to their friends, it can extend your marketing reach and build a motivated client base for your brokerage, without any additional effort on your part.
With a little work, these affordable marketing ideas will help you build a strong client base for your independent brokerage firm, without requiring a large marketing budget.
Summit Brokerage Services is part of Cetera Financial Group, RCS Capital Corporation’s (NYSE: RCAP) retail investment advice platform.
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