Online communication is proving to be an essential tool for financial consultants, one that is yielding solid business results across the industry. Interacting with clients through social media can help a financial consultant in a variety of ways. It can help to build and maintain personal relationships with new and existing clients, provides an engaging way to educate clients on financial matters, and establishes the financial advisor as an industry authority. The value of online client interaction has not gone unnoticed by the financial community; a full 81 percent of financial consultants are now using social media to connect with their clients, according to Putnam Investments’ 2015 Social Advisor Study. Using online social strategies to communicate with clients helps financial advisors realize a host of valuable benefits that will serve to strengthen their business model.
Educate your clients
Blogs and social media provide a financial advisor with a quick and easy way to keep clients up to date on industry topics. When clients come to you with questions or you come across a topic that would be of interest to your clients, you can write an informative blog post on the subject or a quick post. Twitter is a great forum to send out fast information about market trends. By monitoring your clients’ tweets in response, you can find out what they are most interested in.
Grow your personal relationships with clients
Interacting with your clients through Facebook and Twitter provides you with an ideal way to keep up with your clients’ business and personal interests. You can interact with clients on the subjects that matter to them, in a forum that is inherently social in nature. Interactions as simple as congratulating a client on a happy event can have value, as it helps them see you as a part of their lives. The insights you gain into your clients’ interests can also help you to better understand their financial needs.
Demonstrate your industry knowledge
Financial counselors are finding great success using LinkedIn to deepen their connection with clients. The platform is ideal for knowledge-sharing efforts, allowing advisors to demonstrate their expertise in a broader way to clients. By participating in discussion forums and joining industry groups online, you can connect with new and existing clients on the financial matters most important to their interests.
Interacting with your clients online helps to reassure them that you are constantly thinking of their interests. By putting online communication strategies to use, you can grow and nurture your existing client relationships while developing associations that will mature into new clients to carry your business forward.
Summit Brokerage Services is part of Cetera Financial Group, RCS Capital Corporation’s (NYSE: RCAP) retail investment advice platform.
This blog and website are for informational, educational and discussion purposes only, and the owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. Summit Brokerage Services, Inc., Summit Financial Group Inc., and any of their affiliated entities and principals are not a law firms or an accounting firms, or substitutes for an attorney or accountant. Although topics may be discussed on this blog that may involve legal, accounting, or investment issues, nothing on this blog shall be deemed to constitute the practice of law, legal advice, investment advice, and/or tax advice. Summit Brokerage Services, Inc., and its affiliates do not, and cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options, selection of forms or strategies. The content on this blog is “as is” and carries no warranties. You should consult an experienced professional regarding tax consequences of specific transactions.
No reader should act in reliance on anything discussed in this blog without prior consultation with a licensed professional who is qualified to evaluate the reader’s individual facts and circumstances and offer an informed professional opinion with respect thereto. If any reader takes action or makes decisions based solely on the information on this blog without prior consultation with a qualified, licensed professional, the reader does so at his or her own risk and agrees that Summit shall have no liability resulting from such unilateral action or decisions by the reader.
Summit makes every effort to provide accurate and truthful information in its posts on this blog, but in no way expressly or impliedly warrants or guarantees the accuracy of its postings and/or the information posted here by others. All information is believed to be from reliable sources, however we make no representation as to its completeness or accuracy.