Many financial advisors have embraced the idea that blogging should be part of their marketing strategy. Yet, many struggle to create a steady flow of compelling blog posts. This isn’t surprising. How many times can you talk about 401(k)s, retirement planning and diversification? Sure, there’s a lot to say about these topics, but after a while, you may feel you’re repeating yourself. Worse, your audience may feel the same way and simply tune out.
What to do? Stop blogging about finance! There is no rule which says that because you are a financial advisor, you must only write about investment, retirement planning and money. Broaden your horizons and you may well find you have plenty of ideas and your clients and prospects are more engaged with your content. Plus, if they find you’re offering new ideas and a fresh perspective, they’ll be more likely to read, share, and otherwise engage with your content.
Not sure if you are ready to go off-topic? Then consider writing blogs with a financial angle. Great blogs can include how to save at the grocery store, how to earn extra money in your spare time, or how to start a side business. There is also the opportunity to connect something you did outside of the office with a money lesson. For example, a movie you saw which can help people better prepare for their own retirement.
When going off-subject with your blog, think about your clients’ interests and what they care about. Maybe your clients are getting ready to send their children to college. Here’s an opportunity to write a series of blogs covering everything from preparing for an empty nest, to sharing your own experiences in sending a child off – or being the child that left, if you aren’t married with college-aged children.
If your clients are working women, consider topics on mid-life career changes or balancing work, family and home. If you work with Gen X clients, why not blog on whether going back to school for a new degree is a good investment or how to take a mid-career sabbatical to travel or explore other interests?
Finally, share yourself. Blog about: a trip you took and why you recommend it; a book you read; or even an experience you had shopping for a car and lessons gleaned from the experience. Maybe you went to a fun event on the weekend. Why not posts photos and write about the event?
Creativity takes some time and it takes thinking outside the box. Remember, not everything you write needs to lead back to finance.
For more information on Summit Brokerage Services, visit www.joinsummit.com or contact us at (800) 354-5528.
This blog and website are for informational, educational and discussion purposes only, and the owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. Summit Brokerage Services, Inc., Summit Financial Group Inc., and any of their affiliated entities and principals are not a law firms or an accounting firms, or substitutes for an attorney or accountant. Although topics may be discussed on this blog that may involve legal, accounting, or investment issues, nothing on this blog shall be deemed to constitute the practice of law, legal advice, investment advice, and/or tax advice. Summit Brokerage Services, Inc., and its affiliates do not, and cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options, selection of forms or strategies. The content on this blog is “as is” and carries no warranties. You should consult an experienced professional regarding tax consequences of specific transactions.
No reader should act in reliance on anything discussed in this blog without prior consultation with a licensed professional who is qualified to evaluate the reader’s individual facts and circumstances and offer an informed professional opinion with respect thereto. If any reader takes action or makes decisions based solely on the information on this blog without prior consultation with a qualified, licensed professional, the reader does so at his or her own risk and agrees that Summit shall have no liability resulting from such unilateral action or decisions by the reader.
Summit makes every effort to provide accurate and truthful information in its posts on this blog, but in no way expressly or impliedly warrants or guarantees the accuracy of its postings and/or the information posted here by others. All information is believed to be from reliable sources, however we make no representation as to its completeness or accuracy.