Best Seminar Idea Ever for Financial Advisors: A Facebook Workshop

Best Seminar Idea Ever for Financial Advisors: A Facebook Workshop If you think social media is just for the young, think again. Senior citizens are now the fastest-growing users of social media. These days, they don’t just have an email account. They are searching on Google, browsing Facebook newsfeeds and watching YouTube — sometimes from their tablets. In fact, according to AARP, “the top four online activities for people over 60 are Google, Facebook, Yahoo and YouTube.”

According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fastest-growing demographic among social networks.”  The study found there were 39 million people, aged 65 and older, using Facebook, Twitter and Skype – making them the fastest-growing age demographic on these sites.

By 2015, eMarketer forecasts there will be more than 26 million senior internet users in the U.S.

Why are seniors going social? Like everyone else, they want to stay connected to family and friends, share photos, and play games.

Once seniors join the online world, it becomes an integral part of their daily lives. Getting there can be a challenge and an opportunity for the savvy financial advisor looking to offer more services to clients and reach potential clients.

According to the Internet Project, a study by the Pew Research Center, 56 percent of seniors who use the internet, but do not currently use social networking sites like Facebook, say they would require assistance if they wanted to use these sites to connect with friends or family members. Just 24 percent of these seniors feel comfortable jumping into the social media environment without someone there to guide them.

Seminars and workshops on how to use Facebook are an excellent way for any advisor to build their business. The purpose, after all, is to initiate and establish multiple, mutually profitable long-term relationships. Why not reach out to a senior center or senior program and offer to do a free, hands-on workshop teaching their seniors how to connect and use Facebook?

Where to start? Plan. No event has been successful without planning. You definitely want to offer hands-on training here, so be sure the venue you are going to use has the space, equipment, and internet service you need. Go beyond the basics in how to set up a Facebook page. Help them create their profile page and set up the privacy settings. Talk to them about safety on the internet, especially on Facebook while showing them how to connect to people, how to join groups, and “like” pages of interest, as well as post photos and how to share. Make it fun and easy.

Go the extra mile and take the time to create and print an easy to use “how-to” manual you can provide the attendees after the workshop. This way, if they forget or get confused by what to do, they will have notes to walk them through it. And of course, don’t forget to put all of your information on it – company name, logo, your name, phone number, address, and email address.

Don’t just invite guests, get to know them. Hosting a Facebook workshop offers you the opportunity to establish and build relationships. Call prospects during the registration. During the half-hour before and after the workshop, make contact with your guests in an informal, personal way. Get a feel for them and let them know about your services. It’s easier to convert a lead by this kind of contact, than letting potential clients slip in and slip out of the workshop.

If you have questions, you should contact your Compliance Department.

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