We just wrapped up our 2012 National Convention and a subject that is a hot topic for both technology and marketing groups in our industry is social media. At the Convention we dedicated two hours to sessions relating to social media. It is important that before we start trying to utilize social media in our practices we understand exactly what social media is. One of our sessions was dedicated specifically to this. Below is the audio from that session and accompanying presentation. Remember, it is important we take the time to understand social media before we implement it in our practices.