Do Financial Advisors Know How to Leverage Email in Their Marketing Plans?

Do Financial Advisors Know How to Leverage Email in Their Marketing Plans?How can financial advisors break through the noise, get noticed ahead of competitors, and cost-effectively generate and nurture sales leads from their marketing tactics? One solution may be email marketing.

Email marketing is a growing and effective trend among financial advisors who want to increase their revenue by taking advantage of the time people spend online. It is a simple and cost-effective way to contact prospects and clients and engage them with useful, timely information. Continue reading

Posted in Financial Advisors | Tagged , , , , , | Comments Off

Weekly Economic Update

Weekly Economic UpdateA RISE IN HOME BUYING

Existing home sales were up 2.4% in December and 3.5% for 2014. In its latest report, the National Association of Realtors noted a median sale price of $208,500, 5.8% above a year before. The sales pace in the last half of 2014 was 8% better than in the first half, with cheaper mortgages certainly a factor. (Last week, a 30-year FRM averaged just 3.66% interest.) December saw a 1.9% dip in building permits, but the Census Bureau also noted a 4.4% boost for housing starts. Starts for 2014 totaled 1.01 million, a 9-year high. Last year, groundbreaking increased 8.8%.1,2 Continue reading

Posted in Independent Financial Advisor News | Tagged , , , | Comments Off

Financial Advisors – It’s Time for You to Hire an Administrative Assistant

Financial Advisors - It’s Time for You to Hire an Administrative AssistantBusiness experts and authors commonly advise entrepreneurs and business owners to delegate tasks which do not directly generate revenue or contribute to the business. Administrative work is the first and biggest thing which should be delegated.

Is it time for you to hire an administrative assistant? If business is booming and important contacts are slipping through the cracks, or that networking function you’ve been wanting to host just doesn’t seem to materialize, it’s time to think about hiring an administrative assistant. Continue reading

Posted in Financial Advisors | Tagged , , , | Comments Off

Financial Advisors Is Your Practice Upside Down?

Financial Advisors Is Your Practice Upside Down?A recently released industry white paper authored by Fox Financial Planning Network entitled The Rise of Automated Workflows in Financial Advisory Practices: Why Developing a “Starbucks” Client Experience is the Key to Sustainability, Profitability and Growth urges independent financial advisors to systematize their practices through automated workflows to create a consistent and outstanding client experience. Continue reading

Posted in Financial Advisors | Tagged , , , , | Comments Off

Summit Brokerage Services Announces Record Number of Top Producers

Summit Brokerage Services Announces Record Number of Top ProducersSummit Brokerage Services, the #1 independent broker dealer in the country*, is pleased to announce that a record number of financial advisors have qualified for Summit’s 2014 Leader’s, Chairman’s and President’s Club. Membership in these exclusive clubs is awarded to the Firm’s top financial advisors based on their previous calendar year production. Overall, the total number of financial advisor members among all three clubs increased by 25% over the previous year. Continue reading

Posted in Summit Brokerage News, Summit Brokerage Press Release | Tagged , , , , | Comments Off

Financial Advisors Creating User Experience (UX)

Financial Advisors Creating User Experience (UX)In the digital age, user experience (UX) has become the most important face of your brand. The strength of brand loyalty begins with ease of use, particularly the UX. UX is so important that MIT recently sponsored a summit and gave out awards for the best UX. Venture capitalists too are realizing the value of UX, more than ever, backing startups that are co-founded by designers. Continue reading

Posted in Financial Advisors | Tagged , , , | Comments Off

Weekly Economic Update

Weekly Economic UpdateWHAT HAPPENED TO RETAIL SALES?

Wall Street was surprised by the news of December’s 0.9% retreat, especially given November’s (revised) 0.4% advance. Minus auto buying, the decline was 1.0%. Economists surveyed by Briefing.com had forecast a gain of 0.1%. The plunge came even with holiday sales, cheap gas, strong hiring and increasing optimism about household economic prospects (see below). This disappointment raises concerns about the strength of Q4 consumer spending.1,2 Continue reading

Posted in Independent Financial Advisor News | Tagged , , , | Comments Off

Do Your Clients Actually Read Your Newsletter – How Financial Advisors Can Do it Right

Do Your Clients Actually Read Your Newsletter - How Financial Advisors Can Do it RightWhen it comes to connecting with your clients, engagement is the language you need to know and use. One way to connect is through a newsletter – printed or digital – sent to your client base and prospective clients.

The client newsletter is a staple of any financial advisor’s business and an effective way to engage your customer. “Newsletters feel personal because they arrive in users’ inboxes or mailboxes and users have an ongoing relationship with them. The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can,” said Nielsen Norman Group. Continue reading

Posted in Financial Advisors | Tagged , , , | Comments Off

Weekly Economic Update

Weekly Economic Update ANOTHER GOOD JOBS REPORT

America’s best year for hiring since 2000 wrapped up with 252,000 more people finding work in December. Labor Department data showed the jobless rate declining to 5.6% last month (the U-6 rate tracking the unemployed and underemployed decreased to 11.2%). The economy added 2.53 million non-farm payroll jobs in 2014, representing 1.9% net employment growth. October and November hiring totals were respectively revised up to 261,000 and 353,000. December did see wages slip 0.2%; private sector average hourly earnings increased just 1.7% during 2014.1 Continue reading

Posted in Independent Financial Advisor News | Tagged , , | Comments Off

January Monthly Economic Update

January Monthly Economic UpdateTHE MONTH IN BRIEF
December certainly looked like it was going to be a trying month for the market, but then Wall Street got a little help from the Federal Reserve. In its December 17 policy statement, the central bank told the world that it would be “patient in beginning to normalize the stance of monetary policy.” That declaration helped turn stocks around. Oil prices (and retail gas prices) declined further in December; readings on fall consumer spending and Q3 GDP improved. When 2014 ended, the S&P 500 had posted another double-digit yearly gain – and while some foreign economies seemed to be slowing or sputtering, ours looked quite healthy.1 Continue reading

Posted in Independent Financial Advisor News | Tagged , , | Comments Off
Summit Brokerage